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Product Marketing Services

KJA Marketing bridges the gap between product development and sales by creating positioning, defining messaging, and driving go-to-market strategies. We can align your teams and your strategies to successfully launch, promote, and grow your B2B software product.

Benefits of KJA Marketing Services

What We Offer

KJA Marketing helps drive growth through clear Knowledge, Justification, and Action. From messaging to go-to-market strategies, we translate complexity into clarity - so your product connects, converts, and wins.

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Messaging &
Positioning

Ensure clarity, differentiation, and alignment with your buyers

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Sales
Enablement

Create training content, tools and sessions to help sales close more deals

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Go-to-Market
Strategy

Build a full GTM plan for a new product or a major feature release

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Competitive
Research & Analysis

Analyze key competitors, plan your strategy, craft compelling differentiators

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Customer & Market Research

Develop or review personas, analyze wins/losses, research market trends

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Content Strategy & Execution

Develop content strategies aligned to your personas and sales funnel stages

Real World Experience

"Ken's ability to build a team and turn it into a product marketing machine sets him apart."

Jason Williams, Senior Director, FranConnect

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