Demand generation is often the core of a technology firm’s marketing engine. Demand generation, often referred to as lead generation, is a data-driven marketing strategy focused on driving awareness and interest in an organization's products and services, with the ultimate goal of developing long-term customer engagement. Demand generation includes all the marketing programs and activities that capture leads, nurture leads, and accelerate the pipeline. Demand generation is often measured in both the quantity and quality of responses, marketing qualified leads (MQLs) to marketing programs. Are you bringing in enough leads for your pipeline and growth? We can help.